DON'T BE GAS STATION COFFEE, BE STARBUCK'S.
THE DIFFERENCE BETWEEN THESE TWO CUPS OF COFFEE IS THE DIFFERENCE BETWEEN YOUR SUCCESS AND YOUR FAILURE.
image you are in a gas station, getting a cup of coffee. (the coffee snob in me is asking, “why are you getting coffee in a gas station in the first place?” Well, play along.
So there you are, in line at the “coffee” machine.
What do you smell around you?
What do you hear?
What is the atmosphere? How do you feel there?
What is the service at checkout like?
How much is your coffee?
Finally, what is the coffee like?
Is it worth the price?
Now, you’ve come to your senses and you are at a coffee shop A real, honest to goodness coffee shop.. (for the record, my favorite coffee is https://www.blackriflecoffee.com/)
Once again, I ask you to imagine
What do you smell around you?
What do you hear?
What is the atmosphere? How do you feel there?
What is the service at checkout like?
How much is your coffee?
Finally, what is the coffee like?
Is it worth the price?
Reviewing Starbuck’s 2018 revenue of 24.72 BILLION, I’d say many people think $5 for coffee is worth it.
So how does coffee and spa relate. Easy my friends. Experience. You are willing to pay more because the:
atmosphere is pleasant
the music is relaxing, but hip.
the aroma is great.
the service is better.
the place is comfortable.
its easy to spend money there.
they’ve branded themselves as “the spot to be”.
Take a minute to review your day to day. Whether you are thinking of your spa or your room, your employee’s or your own services, think of being in Starbucks.
Review your list of experiences.
atmosphere,
aroma,
music,
greetings,
furniture and enhancements for upgrades.
Do they meet the standards?
If there is room for improvement to get to the next level, then you have your benchmarks. Get started. If you do not know where to start, email a Ma$$age Millionaire and setup a consultation.
Spa Peeps are inherently trained to look at these things. Music, aroma, dim lights, and even scripts are even given to you. Let’s say you’ve got it down. Where do you go from here?
Easy, Luigi. Let’s Level Up. ( I loved playing Mario on the NES).
You can talk to our Ma$$age Millionaires and setup a private consultation. From here we can help you with several different areas of Next Level Spa Experiences.
We can design a customized, signature aroma for your brand, with products to retail.
design a new music experience for your guests. Does your music affect Alpha and Beta Brainwaves?
upgrade your design with furniture you have or design a new layout.
customize your menu with one of a kind services. Not just with “products”
redesign your logo / online presence / menus and marketing material.
Work “on the floor” with your team to drive goals and experiences to a new level.
If you want to learn more about booking a Ma$$age Millionaire, send us an email here.
DID I MISS ANYTHING? Is there anything you’ve done in the past that made a dramatic difference in your spa? Let me know below, in the comments.